From Healer
to Business
In this masterclass you'll hold your business up against the 7 chakras and discover where it's strong right now, where you're quietly leaving clients or income on the table, and above all which part needs your attention first.
For healers, coaches and facilitators. The link lands in your inbox right after you sign up.
You've done the trainings, you've put in the hours, you know what happens when someone sits across from you, and you can feel that your work can truly mean something for people.
And still, being an entrepreneur can look very different.
One month your calendar is nicely full and you think: yes, it's finally starting to flow. A few weeks later you're wondering again where your next clients are going to come from.
You post something on Instagram and hope the right person sees it. You create a new offer because the last one didn't sell enough. You wonder whether your prices are still right, and in the meantime you look at other entrepreneurs for whom everything seems to come so much more naturally.
That's a pretty frustrating place to be, especially when you know it has nothing to do with the quality of your work.
You learned how to help people, but not automatically how to build a business around that
Maybe you recognize that over the past few years you've mostly invested in getting better at your craft.
You took another training, went deeper into a method, learned a new technique or added something to what you already knew.
Which makes sense, because that's where your interest lies and probably a big part of your talent too.
Only at some point a strange situation appears: you can offer more and more to the people who have already found their way to you, while it's still hard to make sure people find you in the first place, understand why they should work with you and then actually say yes.
And at that point, getting even better at your craft isn't necessarily the answer.
Because maybe you don't have a knowledge problem. Maybe you have a business problem.
And that business problem is often not in the place where you think it is
When too few clients come in, people assume they need to be more visible. When an offer doesn't sell, they create a new one. When income stays behind, they look at their prices. When Instagram doesn't bring much, they start posting more often.
And sometimes that really is what's needed, but very often you're trying to repair something on the outside while the problem starts somewhere else in your business.
Maybe you reach enough people, but they don't understand who you're there for. Maybe your price is fine, but the offer it's attached to is too complicated. Maybe you have a beautiful offer, but after ten minutes on your website someone still can't explain what they would come to you for.
And maybe you're incredibly visible, while there's no logical path anywhere from someone who meets you for the first time to someone who eventually becomes a client.
That's why I look at a business differently. I see it as a whole in which different parts carry each other, and for that I use the 7 chakras.
The 7 chakras of your business
In From Healer to Business I take you through all seven, so you don't only see that something isn't flowing, but can point much more precisely to where it begins.
Your niche
We look at the foundation of your business and at whether someone who comes across you for the first time can understand within a few seconds: she's here for someone like me.
Because when you know exactly what you do, it's tempting to assume someone else sees it too. In reality, people often need to recognize much faster whether they're in the right place with you.
Your offer
Here we look at what someone can actually buy from you and whether there's a clear choice in it.
Maybe over the years you've built up so many sessions, programs, workshops, circles and trainings that you know exactly how they differ, while a potential client mostly sees a menu in front of her and has no idea what to choose.
Your prices
We look at how your prices came to be and whether they fit the business and the life you're trying to build.
Because there's quite a difference between a price that's consciously built from your offer, your time and your business model, and an amount you once chose carefully because you thought people would probably still say yes to it.
Your clients
Here we look at who you're attracting and whether those are actually the people you want to work with.
People who understand what you do, are willing to invest in it and don't need to be convinced of the value of your work at every step.
How you talk about your work
You can do deep work and still use ordinary words for it.
So we look at the way you explain what you do, why it matters and why someone would choose you, without reducing yourself to a few polished marketing lines you barely recognize yourself in.
Your strategy
We look at the path someone takes from the moment she discovers you to the moment she becomes a client.
Do you know what that path looks like and are you consciously building it, or does your marketing mostly happen week by week while you keep figuring out all over again what to post, promote or launch?
What you're really building this for
Finally we look at the bigger picture, because a business can run perfectly well on paper and at the same time not fit at all with how you want to work or live.
Where does this business ultimately need to go, what do you want to be known for, and what should it make possible besides paying the next invoice?
So you don't need to turn your whole business upside down right away
That isn't the goal of this masterclass either.
I want you to finish this masterclass able to look much more precisely at what's already there, and to recognize where you're probably trying to fix the wrong problem right now.
Because if you believe your visibility problem lives on Instagram while nobody quite understands what you sell, you can push yourself to create more content for months without anything really changing.
And when you keep creating new offers while your niche isn't clear enough, your business mostly gets fuller rather than better.
That's why the masterclass also includes a journaling exercise that lets you walk your own business through the seven parts, so you don't leave with even more ideas you might someday act on, but with a much sharper picture of where you need to look first.
I know what it's like to know exactly what you want to give and have no idea how to turn it into a business
When I started out, I taught yoga classes for €5 per person.
Not because I had calculated that €5 was a brilliant business model, but because I genuinely had no idea how to turn something you're good at into a business you can actually live from.
I knew how to teach. I just didn't know how marketing worked, how to build an offer, how to set prices, how to reach people, and how all those separate pieces eventually come together into a business.
So I learned it, and above all I applied it, adjusted it and looked at it again, many, many times.
And somewhere between that first €5 yoga class and the business that stands here now, I began to see more and more clearly that the usual way of looking at entrepreneurship wasn't complete enough for me.
I wanted to take strategy and numbers seriously without pretending my business is separate from me as a person and from the work I want to bring into the world.
That's where my way of working with the 7 chakras of a business was born. Not as a trick to make entrepreneurship sound more spiritual, but as a very practical way to see which part needs attention and what happens when you try to repair things in the wrong place.
Sometimes you need someone who sees what you've long since started to consider normal
You're in the middle of your business every single day, so certain choices, words and habits start to feel completely logical at some point. And that's exactly why you can overlook something important that someone from the outside notices right away.
Thank you so much, you've already opened my eyes! You gave me something back that I didn't see as 'special' or 'unique'.
ParticipantHey Barbara!! Just wanted to let you know how transformative your field is. It's so fascinating to see how each chakra is brought back into alignment, and how much more attuned I and my business are to the rhythm of the season!
Via WhatsAppThe guidance is sharp, loving and spot on. You're mirrored and challenged in a way that doesn't make you smaller, but brings you back to your own power and wisdom.
WendyThis masterclass is for you if you're good at your craft and want your business to finally reach that same level
Maybe you work as a healer, coach, facilitator, ceremonialist or in another way with people, and you know by now that this isn't something you want to do a little on the side now and then.
You want it to be a real business you can build on.
A business where a full month doesn't feel like a lucky accident, after which you start from zero again the next month.
Where you don't constantly have to come up with a new offer because the last one didn't do enough.
Where you don't have to be online all day, hoping people keep seeing you.
And where you don't have to become someone else to be good at business.
For that you need to be good at your craft, of course. It just isn't the only thing you need. You also need to understand how the business around it works.
What you'll getThis is what we'll do together in the masterclass
From Healer to Business is a free masterclass you can watch right away, at a moment that suits you, with a notebook next to you.
We'll hold your business up against the 7 chakras and look at where your foundation is solid, where parts are working against each other, and where you can probably gain the most right now by finally working on the right piece.
You'll get my way of looking at the seven parts, concrete questions to explore your own business with, and a journaling exercise so you can work on your own situation while you watch.
My goal is that afterwards you don't think: oh no, now I have seven things to fix.
From Healer to Business
The link lands in your inbox right after you sign up, so you can start today.
You don't need to get even better at your craft before you're allowed to call this a real business
Maybe by now you've done enough trainings to know you truly have something to offer people.
Then the question can finally be whether the business around it is set up well enough to get that work to the right people.
Because in the end you don't only want to do beautiful work once someone is sitting in front of you. You also want the right people to be able to find you, understand why they belong with you, and actually take the step to work with you.
That's what we'll look at in this masterclass.
Bring your business as it is right now, including the parts you're happy with, the things you've been circling for months, and that one question you somehow know you don't want to push forward yet another quarter.
Then we'll hold it up against the seven chakras and find out where you really have something to do.
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